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The Viral Video Manifesto

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The Viral Video Manifesto"Voltz and Grobe have deciphered the magic of making viral videos."
—Stafford Green, The Coca-Cola Company

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The Beginning of Diet Coke & Mentos Madness
The now world-famous Diet Coke and Mentos video started in the tiny town of Buckfield, Maine, population about 1,700. It was there that Stephen Voltz (the tall, bald one on the left) walked into the home of his friend Fritz Grobe (the short bearded one on the right) and asked “have you heard what happens when you drop Mentos into Diet Coke?” Read more…

The EepyBird Approach
What fascinates us is how everyday objects can do extraordinary things. Whether it’s Diet Coke & Mentos or sticky notes, it’s all stuff you can find at the corner store. We just spend long, long hours experimenting, discovering new and surprising things they can do. And after coming up with a hundred bad ideas, Read more…

A Little Trip to OfficeMax
When Stephen Voltz and Fritz Grobe, better known as “Eepybird” or just “the Diet Coke and Mentos Guys” wanted to move on to their next experiment, they knew they wanted to use everyday household objects, just like they had in their classic Diet Coke and Mentos videos. This time though, they wanted to move out of the kitchen and into the office, so they went down to their nearest Office Max and spent nearly three hours walking up and down the aisles looking for things they might be able to use to make their next video. Read more…

The Post-it Delivery
When we told our friends at Coca-Cola that we’d been playing with sticky notes, they were kind enough to introduce us to the folks at 3M. It was quite a call, with the two of us on the phone with Coca-Cola and 3M talking about all the different glues and coatings on Post-its and what might work for us best. Read more…

Comic-Con & ABC Family
It’s been amazing working with ABC Family, so that, for the first time, one of our videos will premiere on television. We met Jamie Chung of Samurai Girl and had a blast filming a special sticky note preview video with her. And ABC Family arranged for us to go down to Comic-Con to premiere the new preview video, which was quite an adventure. Read more…