Making Ads that People Want to Watch
“The most important commercial content” of the year. – Advertising Age
The world of advertising has changed. For generations, advertisers had a captive audience on television, but online, that audience has been set free. And now, more than ever, no one is watching the ads.
At EepyBird, our focus is on creating an emotional connection with an audience.
It’s simple, and it’s powerful.
From our first video that Advertising Age called the most important commercial content of the year, to our viral campaigns for OfficeMax, ABC Family, and more, we have received 4 Webby Awards, two Emmy nominations, and have connected those brands with over 150 million viewers.
The Wall Street Journal said our first campaign generated $10 million of value in just 10 days. Michael Donnelly, the director of interactive marketing for Coca-Cola, said our second campaign had, in his words, “the impact of a SuperBowl ad.”
Coca-Cola compared EepyBird’s second viral campaign to “a Superbowl ad at a fraction of the cost.”
Our campaigns for Coca-Cola spiked 2-liter Diet Coke sales in the U.S. by 5%. Twice. And Mentos sales went up by 15%. For three years straight.
Our goal is to connect your brand with this new kind video. Your next ad can be a video built for maximum contagiousness, a video built to get millions of people saying, “This is amazing — I have to tell my friends!”
“Textbook example of how a company can harness the power of viral video.” – Media Magazine
In the next three years, the online video advertising market will grow from 3 billion dollars a year to 7 billion dollars a year. How much of that will be spent on ads that people ignore?
EepyBird Studios is looking to connect with top marketing executives who don’t want to be ignored, who want to explore using viral video to create an emotional connection with consumers.
That emotional connection means not only that people watch, they want to watch. And that’s what gives you the impact of Super Bowl ad.
#1 Online Game Changer of the Decade – GoViral.com, December 2009
Our sponsors and partners have included:
The Coca-Cola Company • OfficeMax • Google • ABC Family • DigiSynd (a subsidiary of Disney) • Mentos • North Highland • Coca-Cola Zero • Edelman • Weezer • Ogilvy • Barenaked Ladies • Blue Man Group • McDonalds and more
“Adverts so good, people choose to watch them.” – Times Online
To learn more about how we can work with you and your brand, through consulting, training, and creating original content, contact Brent at brent@eepybird.com or call (207) 336-3686.
