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The Viral Video Manifesto

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A Trip To OfficeMax

When Stephen Voltz and Fritz Grobe, better known as “Eepybird” or just “the Diet Coke and Mentos Guys” wanted to move on to their next experiment, they knew they wanted to use everyday household objects, just like they had in their classic Diet Coke and Mentos videos. This time though, they wanted to move out of the kitchen and into the office, so they went down to their nearest Office Max and spent nearly three hours walking up and down the aisles looking for things they might be able to use to make their next video.

They left with a car full of office supplies they planned to explore for potential for another video.

“We spent so much time walking up the aisles taking notes and conferring with each other we inadvertently made the folks who were working there nervous,” said Stephen. “One of them finally came up to us and asked us what we were up to,” he says.

“They were worried we were some kind of auditing team from headquarters,” said Fritz, “but once we told them who we are and what we were doing, they just grinned and told us to carry on.”

“We came back with a bunch of stuff,” said Stephen, “but the most promising were the Post-it Notes that were bound in a zig-zag fashion for pop up dispensers.”

Almost a year later, those same pop-up dispenser Post-it Notes – over a quarter of a million of them – would star in their three minute online video, which launched at and in a 90 second version which premiered on the ABC Family network during the first night of the new “Samurai Girl” mini-series.